Ethen Privacy Policy
Last updated: 2025-08-03
This Privacy Policy describes how Ethen (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from freshbottledaily.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.
By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will post the revised version on the Site, update the “Last updated” date, and take any steps required by law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information from a variety of sources. The types of information collected vary depending on how you interact with us.
In addition to the specific uses listed below, we may use your information to:
- Communicate with you
- Provide and improve the Services
- Comply with legal obligations
- Enforce our terms of service
- Protect our rights and users
What Personal Information We Collect
Information We Collect Directly from You
This may include:
- Basic contact details (name, address, phone number, email)
- Order details (billing/shipping address, payment confirmation, etc.)
- Account information (username, password, security questions)
- Shopping activity (items viewed, added to cart, wishlist)
- Customer support messages
Some features may require personal information. You may choose not to provide it, but this may limit access to certain features.
Information We Collect Through Cookies
We collect certain data automatically (“Usage Data”) using cookies and similar technologies, such as:
- Device and browser information
- IP address
- Network connection details
- Interaction with our Services
Information We Obtain from Third Parties
We may also receive information from:
- Vendors and service providers (e.g., Shopify)
- Payment processors (e.g., card or bank details for transactions)
- Marketing and analytics tools
- Online tracking technologies (pixels, web beacons, SDKs, etc.)
Any third-party data will be handled according to this policy. We are not responsible for their accuracy or privacy practices.
How We Use Your Personal Information
1. Providing Products and Services
We use your data to:
- Process payments and orders
- Send updates and notifications
- Create and manage your account
- Handle returns and shipping
- Enable reviews and user activity
2. Marketing and Advertising
Your data may be used to:
- Send promotional emails, texts, or mail
- Customize marketing on our Site and others
- Tailor product recommendations and experiences
3. Security and Fraud Prevention
We use personal information to:
- Detect and prevent fraud or illegal activity
- Investigate suspicious behavior
- Keep your account secure
Please keep your login credentials private. Contact us if your account is compromised.
4. Communicating with You
We use your information for:
- Customer support
- Service improvement
- Managing our relationship with you
Cookies
We use cookies to:
- Power and improve the Site
- Remember preferences
- Analyze user behavior
You may disable cookies through your browser settings. However, this may affect your experience and certain features may not function properly.
How We Disclose Personal Information
We may disclose your information to:
- Vendors and service providers (e.g., payment processors, IT, analytics)
- Business and marketing partners, including Shopify
- Affiliates and corporate entities within our group
- Third parties with your consent, such as shipping or social media integrations
- Authorities, for legal reasons or in the event of a merger or acquisition
Disclosures in the Past 12 Months
We have disclosed the following types of personal information:
| Category | Recipients |
|---|---|
| Identifiers (e.g., contact info, order data) | Vendors, marketing partners, affiliates |
| Commercial information (e.g., purchases, support) | Same as above |
| Internet activity (e.g., usage data) | Same as above |
We do not use or disclose sensitive personal information to infer characteristics about you.
“Selling” or “Sharing” of Personal Information
We may have sold or shared personal information (as per applicable laws) for marketing or advertising purposes in the past 12 months:
| Category | Recipients |
|---|---|
| Identifiers | Business/marketing partners |
| Commercial information | Same |
| Internet activity | Same |
User-Generated Content
If you post content (like reviews) publicly, it will be accessible by others. We cannot control how others may use that information.
Please be cautious with what you share publicly.
Third-Party Websites and Links
Our Site may link to third-party websites. We are not responsible for their content, security, or privacy practices. Review their policies before providing personal data.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under 16.
If you believe we’ve collected data from a child, contact us to have it deleted.
Security and Retention of Your Information
We implement security measures, but no system is completely secure. Avoid sharing sensitive information through unsecured channels.